• Book Launch Promotion Ideas
• TikTok Video Ideas for Book Promotion

Book Promotion Ideas

First things first, choose a platform to set up and manage your mailing list. Services like MailChimp and MailerLite are user-friendly and provide valuable data about how many people open your emails, click your links, unsubscribe, etc https://rich-palms.net/.

Your lead magnet builds your email list, and the email list is what you use to promote your future books and products. So be sure to set up a great lead magnet and get people on board when learning how to promote a book.

If you’re a business coach, you already know this truth: great coaching starts long before the first session. It begins with understanding your client’s goals, challenges, and the bigger picture of their business—and the best way to gather that insight is through a powerful, well-structured client intake form. That’s why we created the Ultimate Client…

Pinterest is one of my very favorite social networks. It is funny because it wasn’t always that way! In fact, the first time I found out about Pinterest, I was very much against “another social media network”, but as with many things, I have completely turned around on my opinion! Pinterest is a significant source…

No matter how carefully you’ve chosen your initial keywords and categories, you still need to update them every so often. Every few weeks or months, try switching out a keyword or two, maybe including a hot new comp title to capitalize on what’s trending. If your sales had been going strong but are starting to flag, that’s a clear sign to revisit and refresh your data.

Book Launch Promotion Ideas

To execute this concept, select a charity that relates to your book’s themes or your personal values. For instance, if your novel touches on environmental issues, consider partnering with a local conservation group. Structure your event to include engaging elements such as book readings, silent auctions, or even interactive workshops related to the cause. Pledge a portion of your book sales to the chosen charity, creating a direct link between your literary work and real-world impact.

The benefits of book promotion fundraisers extend well beyond the launch day. By hosting author charity events, you’re establishing yourself as a socially conscious figure in the literary world, which can lead to speaking engagements, partnerships, and other opportunities. Book release charity drives can also foster long-term relationships with non-profit organizations, potentially leading to ongoing collaborations that keep your book in the public eye. Moreover, the positive associations created by these events can enhance your author brand, setting you apart in a crowded market and potentially boosting long-term sales as readers seek out authors whose values align with their own.

Book signings can be a great way to get new readers. Have a contact form or promo ad on Facebook offering a unique signing that gives a special shout-out to the reader. Suggest your autographed book as a gift for special occasions like anniversaries, birthdays, etc. Just like celebrities are doing on Cameo, you can write something more than just a simple, "For Jim. Signed, Me" in your signed book. You can even turn this into an upgrade – free basic callout to recipient; $5 for a special short message; $15 for a specially written paragraph just for the recipient.

To execute this concept, select a charity that relates to your book’s themes or your personal values. For instance, if your novel touches on environmental issues, consider partnering with a local conservation group. Structure your event to include engaging elements such as book readings, silent auctions, or even interactive workshops related to the cause. Pledge a portion of your book sales to the chosen charity, creating a direct link between your literary work and real-world impact.

The benefits of book promotion fundraisers extend well beyond the launch day. By hosting author charity events, you’re establishing yourself as a socially conscious figure in the literary world, which can lead to speaking engagements, partnerships, and other opportunities. Book release charity drives can also foster long-term relationships with non-profit organizations, potentially leading to ongoing collaborations that keep your book in the public eye. Moreover, the positive associations created by these events can enhance your author brand, setting you apart in a crowded market and potentially boosting long-term sales as readers seek out authors whose values align with their own.

TikTok Video Ideas for Book Promotion

Shelby Leigh is a poet and author who achieved success through TikTok. When she first joined the platform, she had self-published two poetry books. But it was her engaging content about mental health issues that helped her build a following on the app. Although initially nerve-wracking and challenging, she persevered and soon found that her TikTok presence was driving sales for her books. In fact, her bestseller was re-published by Simon & Schuster in July 2022 because of her sales track record. With a third book on the way, Shelby has left her corporate job to pursue writing full-time. Her success on TikTok feels reminiscent of other Instapoets like Rupi Kaur, who began using Instagram to share poems in the early 2010s and went on to commercial stardom.

What's great about TikTok's algorithm is that it doesn't prioritize follower count or previous high-performing videos. This means that even if you're new to the platform or don't have a large following, you still have a chance to be recommended to users on the “For You” page.

TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.

Shelby Leigh is a poet and author who achieved success through TikTok. When she first joined the platform, she had self-published two poetry books. But it was her engaging content about mental health issues that helped her build a following on the app. Although initially nerve-wracking and challenging, she persevered and soon found that her TikTok presence was driving sales for her books. In fact, her bestseller was re-published by Simon & Schuster in July 2022 because of her sales track record. With a third book on the way, Shelby has left her corporate job to pursue writing full-time. Her success on TikTok feels reminiscent of other Instapoets like Rupi Kaur, who began using Instagram to share poems in the early 2010s and went on to commercial stardom.

What's great about TikTok's algorithm is that it doesn't prioritize follower count or previous high-performing videos. This means that even if you're new to the platform or don't have a large following, you still have a chance to be recommended to users on the “For You” page.

TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.