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Casino loyalty schemes have changed significantly over the periods, progressing from basic punch passes to complex digital platforms that improve player participation. In 2023, the international casino loyalty program market was estimated at approximately $10 billion, indicating the increasing significance of customer retention in...

Casino loyalty programs have transformed the manner players engage with gaming locations. Initially designed to compensate frequent visitors, these programs have developed into complex systems that utilize data analytics to boost player experience. According to a 2023 report by the American Gaming Association, almost...